How to Hold an Open House
December 29, 2016
December 29, 2016
If you list your home for sale with a real estate agent, the listing agent should schedule (and host) the open houses for you, but if you list your home For Sale By Owner (or “FSBO”) the responsibility for planning—and hosting—open houses falls on you. Since most homeowners don’t have much experience holding open houses, here are some tips for getting the most from your FSBO open house:
- Hold Your Open House On A Weekend. Plan in advance, and hold your open house on Saturday or Sunday – the days when buyers are most likely to be looking. Also, find out when local real estate agents normally hold their open houses, and schedule yours for that day of the week whenever possible.
- Advertise (And Put Up Signs). People can’t visit your open house if they don’t know it’s happening. Advertise the open house online, on social media, and in the local newspaper’s “open house” or real estate section. Don’t forget to put up signs in front of the house and in your neighborhood (if allowed) on the day of the open house as well.
- Prepare The Property—Inside & Out. Before the day of the open house, make sure the house is sparkling clean, clear away clutter, and make sure the yard has curb appeal. Houses make a better impression, and usually sell much faster, when freshly cleaned and staged.
- Treat Your Visitors Like Welcome Guests. During the open house, greet guests at the door, offer a brochure or flyer with details about the home, and make sure they feel welcome. Offer to answer questions, and be willing to show potential buyers through the house, but don’t hover—many buyers prefer to walk through a house on their own, without the pressure of a seller looking over their shoulders.
- Dress And Act Professionally.Homeowners who look and act professional during an open house tend to inspire more confidence in potential buyers, which may increase the likelihood of those buyers making an offer on your home. You wouldn’t want a real estate agent showing up to host your open house in worn-out jeans—and you should expect no less from yourself!
- Follow Common-Sense Safety Rules. It’s normally a good idea to have at least two people present during open houses, for safety reasons. Put valuables in safes (or remove them from the home), and call police if someone or something threatens your safety (or that of your home).
Even if you follow these tips, your house may take some time to sell—especially if there are lots of properties on the market in your area. However, with proper planning and preparation, a successful open house can dramatically increase your chances of finding the perfect buyer for your home.